Peter Hinssen is one of Europe's thought leaders on the impact of technology on our society. He has a focus on the consumer adoption of technology, on the impact of networked digital society, and on the alignment between Business and IT. Peter is currently involved as a coach to executives to develop future innovation perspectives, and is a board advisor on subjects related to innovation and IT. He develops executive education workshops and awareness sessions to bridge business challenges with IT solutions, and to leverage the innovation potential of IT.Peter Hinssen is co-founder of Across Group and CEO of Across Technology. An entrepreneur, lecturer and writer, he is also the former chairman of Porthus and has been an Entrepreneur in Residence with McKinsey & Company. He was also the founder and CEO at e-COM Interactive, a leading Internet consultancy firm, where he implemented some of the first large-scale Internet and e-commerce projects in Europe.