Aurelie Valtat, Digital Communications Manager of the EU Council, and President of the Belgian chapter of the International Association of Business Communicators (IABC)

Aurelie Valtat, Digital Communications Manager of the EU Council, and President of the Belgian chapter of the International Association of Business Communicators (IABC)

1/My most important project for the moment is:
 
The complete redesign of the online presence of the EU institution I work for. It's about building a presence that makes sense to users and that leverages today's technologies to bring citizens and EU institutions closer online.

2/The person, the creation, the project that has inspired me lately is:
 
At the European Digital Awards this year where I was a jury member I came across a fantastic viral campaign. An NG working on raising awareness about the symptoms of lupus in Romania and about the fact that it's highly contagious, developed a computer code that infects partner websites with a virtual lupus and displays on these sites the same symptoms as lupus. I think that the idea of making this campaign literally viral is genius - and the best part is that it worked!

3/The 3 factors I believe crucial for an idea/project/business to spread are:
 
Passion, generosity, dream factor.

4/My favorite place in the world is:
 
Anywhere green and lush.

5/Before I die I want to:
 
Make a contribution to the way children (and adults) are educated and taught in the future. School needs to be reinvented if we want to reach a next and sustainable step in our evolution!

6/Are you coming to TEDxBrussels this year?
 
No.

7/Why?
 
For the first time I'm competing at the European championship of the martial art I practice and it was a though decision to choose between that and TEDx :(

1 Comment