Giselinde Kuipers is a sociologist interested in cultural inequalities: how do cultural tastes and preferences contribute to social inclusion and exclusion? In her award-winning book Good Humor, Bad Taste she explored gender and class differences in sense of humor, explaining along the way why women cannot remember jokes. In the past years, she has studied beauty standards. She has done fieldwork in the modeling and beauty industry in five European countries. Moreover, she has investigated the beauty tastes of ordinary people: what do people think is beautiful? Is this related to the standards of the beauty industry?
Kuipers analyzes the relation between beauty and social inequality. When people make judgments about beauty, who gains, and who loses? How is beauty related to other inequalities, such as gender, class or race?