Lode Dewulf is a physician with a passion for patient perspectives and understanding. When he studied and practiced medicine in Belgium and South Africa, he quickly realized that good education about health and disease was at least as important as good medicines to help patients achieve the best outcomes. To have a broader impact he then joined the pharmaceutical industry in 1989, and worked to provide good education around certain diseases and new treatment options. Ten years later, when the internet opened new possibilities to provide quality medical information, he took a one-year sabbatical leave to co-found PlanetMedica, the first Healthcare internet portal in Europe. He now has almost 25 years of pharmaceutical medical experience around the world and currently works as Chief Patient Affairs Officer at UCB, Belgium.