Will is an artist and an entrepreneur. He has achieved notable global success both as a musical/visual artist and as a technical inventor when he founded the British pop soul band Londonbeat and had two Billboard #1 hit records. He also founded and successfully sold Rocket Network, a Paul Allen/Cisco-funded San Francisco company, and created the professional audio media transfer system, DigiDelivery. Today his latest focus is: focus@will , an online platform scientifically curated that sequences instrumental music to reduce distractions when working, studying and reading. Simply because he became interested in why people like to listen to music when they read. He found that listening to music while reading is not generally done for entertainment purposes, but is often used as a tool to help mask distraction and assist focus.